The press conference is over.
At 12:00, YY Headlines is officially launched.
Other companies launch a product at 0:00 in the morning, but YY Technology is different. It launches its product directly at 12:00 noon.
This also makes YY Technology unique and extraordinary.
The effect of going online at 12 o'clock is definitely more convenient than going online at 0 o'clock. After all, not everyone likes to stay up until 12 o'clock to play app downloading with you.
…
At Ye's Building, Ye Xuan ended the news release meeting and personally came to the office area of YY Toutiao to take charge and show his importance.
A large screen is placed on one side of the office area, which displays the number of YY headlines users in real time.
This can also be considered a feature of YY Technology, which started with YY Music and continued to YY Live, YY Games, YY Communications... Every company's office area will have this big screen.
"Are the news and content ready?"
"We are ready. There are 320,000 news, content and videos of various types, which are enough to meet the initial user screening and positioning."
"Then let's go online!"
"good!"
12 o'clock, sharp!
As the app went online, the data displayed on the super-large screen began to climb from 0 at an astonishing speed.
"12:05, app downloads 10,000..."
"At 12:10, the app had 10,000 downloads, 660,000 page views, 2,114 comments, and the first self-media account was born…"
"At 12:30, the app had 480,000 downloads, 2.32 million page views, 10,000 comments, 10,421 self-media accounts, and 2,301 self-media articles…"
"At 13:00, the app had 1.08 million downloads, 8.05 million page views, 450,000 comments, 20,421 self-media accounts, and 16,301 self-media articles…"
All YY Toutiao employees had no intention of working and their eyes were constantly looking at the numbers on the big screen.
Now that series of information tells everyone that YY Headlines has been successful.
The employees were all excited and waved their fists.
"Success again!!"
"The boss is awesome!!"
…
…
Huang Jianhua is an ordinary boy, a nobody in the company. He completes a lot of breathtaking work every day and works hard in this bustling city, but he is slowly becoming physically and mentally exhausted.
Ye Xuan is Huang Jianhua's idol.
At first, Huang Jianhua was just jealous of Ye Xuan's good luck.
But later, after witnessing Ye Xuan's series of successes, the jealousy slowly disappeared and began to turn into admiration.
It is also because of this that he is full of good feelings towards YY Technology.
After YY Toutiao went online, he couldn't play it during work hours, but when he returned to the dormitory after get off work, he downloaded the software immediately and logged in quickly with his YY account.
The user preferences pop up immediately upon login.
Huang Jianhua clicked the [Funny] tag.
Go to the main page.
A series of news and content pops up.
"A restaurant in Beijing turned on the cold air in winter to drive away customers in order to close early."
"A man in Yuzhou woke up the next day after drinking and found severe pain in his genitals."
Then there are a bunch of funny, prank videos.
Huang Jianhua began to watch it happily.
And when he encounters something funny that he wants to complain about, he will open the comments to see what other people say, or make his own comments.
For example, in one of the videos, the cover featured a super beauty with an unhealthy look. Huang Jianhua subconsciously clicked on it and found that the content was quite funny but also healthy.
The following comments made him very happy.
"If it wasn't for the cover, how could I possibly meet with all of you beasts?"
"Beasts, I'm leaving."
"Hello, fellow beast brothers."
A smile can relieve the tired body and mind.
Before he knew it, time had passed quickly. When Huang Jianhua felt hungry, more than two hours had passed and it was dark.
Huang Jianhua feels like he has fallen in love with YY headlines.
Why?
Because he always felt that he was a bit vulgar, and his colleagues around him were all serious, and he didn't fit in with them.
But now when I look at the YY headlines, oh my god, there are so many people who have the same hobbies as me in my own headlines and in the comments of the headlines!
Huang Jianhua felt recognized!
There is a sense of satisfaction!
…
Huang Jianhua is not the only one. People from all over the country who like YY headlines have similar thoughts.
Wow, there are so many people who share the same hobbies as me!
YY headlines, so good!
Then I became a loyal user of YY Toutiao.
…
When Ye Xuan was working on the project and introducing YY Toutiao, he talked to the employees of the project team about like-minded circles, sense of identity, etc.
When a user encounters the same users again and again, he or she will feel that he or she is not alone in the world, and then will have a sense of satisfaction of being recognized, and will start to like the YY Toutiao software.
Once a sense of identity is formed, especially a certain niche sense of identity, it will be difficult for users to leave YY Toutiao, because in the open society, these senses of identity may not be recognized.
Only in YY headlines will users not feel lonely.
YY Toutiao provides a sense of identity to all its users, and it is this sense of identity that ultimately makes YY Toutiao successful and popular.
That's the real core of it!