The press conference was still half an hour away from ending, but there was already widespread discussion online.
According to Luo Tianyi's statistics, the word "self-media" was mentioned 53.26 million times on the Internet in half an hour, "self-media era" was mentioned 20.21 million times, and "yy headlines" was mentioned 13.64 million times.
The reason why he is so popular is that every time Ye Xuan releases news, there will be big news, which has gradually made netizens develop a habit - waiting for discussion!
What's more, Ye Xuan had asked the marketing department to buy a lot of advertisements on major Internet portals, navigation websites, forums, BBS, and Weibo a few days ago, and also hired a lot of Internet users to promote the product crazily on the Internet.
"The era of self-media has arrived!"
"YY Technology releases new products, YY Headlines launches a major attack!"
"Every one of you is a reporter!"
"Want to make money online? Want to make a lot of money part-time? YY Toutiao is another shortcut for you to succeed!"
"As long as you have talent, this is the platform for you to display your talent."
"A casual shot or a casual write-up can be viewed by countless people and converted into royalties."
At the same time, YY music, YY live broadcast, YY communication, and YY shared bicycles all have pop-up ads, which greatly increases the exposure rate of "YY Headlines".
The Cape Forum, Tieba, and chat groups are all constantly talking about self-media.
…
…
Mabao Group Chairman's Office,
Boss Ma saw that the topic about "yy headlines" was among the top ten hot searches on Weibo, and his bad premonition became stronger.
At this time, the secretary came in.
"Boss, this is the investigation data you requested. It's a bit shocking..."
The secretary handed the "Survey Report on the Current Status of Shared Bicycles in Baocheng City" to Boss Ma.
Boss Ma took it and started reading it.
"Vehicles damaged beyond repair (including burning, dismantling, smashing, and throwing into the river): 2,140."
"Faulty vehicle reports: 3,432 units."
"Finely parked by local authorities: 421 times."
"There are too many bicycle companies, the competition is too fierce, the vacancy rate is as high as 60%, and the profit is lower than expected..."
"Summary of economic losses: $1.3 million (and more losses that cannot be discovered)."
"In summary: the damage rate has increased, the maintenance costs have increased, conflicts have arisen with local authorities, operational difficulties have become prominent, and the quality of users is difficult to predict..."
Boss Ma frowned deeply, closed the report and covered his forehead.
I have a slight headache.
"Boss, this is just the loss of Baocheng, and it's just a rough calculation. A lot of losses are not included. If all are calculated, the loss is estimated to be two or three million. There are more than a hundred cities in the country, and the losses can be imagined."
"In addition, these issues will continue to become more prominent over time."
The assistant said worriedly.
Boss Ma waved his hand irritably: "Get out."
Half a day ago, after he saw Ye Xuan's news release conference, he had a hunch that he had been cheated, so he asked his subordinates to investigate the shared bicycles.
Now the investigation results are out, and they are shocking!
On the surface, shared bikes have won widespread praise from society, but in reality their costs are many times higher than imagined, and profitability seems to be a long way off.
Especially those who smash and destroy bicycles and throw them into ditches and rivers, what kind of quality do they have? How can there be such a bad person?
Moreover, this is Baocheng, the headquarters of the Mabao Group. The citizens' favorability towards it should be very high. However, such an incident still happened here, which means that the situation in other cities will be even worse.
This shows that shared bikes are not as good as imagined, and the hundreds of billions or trillions of dollars are probably just exaggerated.
At this time, Boss Ma thought of another thing: Ye Xuan sold part of the shared bicycle shares to other shareholders of Ye Group at a high price.
He also thought of Boss Ant. Boss Ant had been silent. Why? Is it really that you don't know about the shared bike project?
At this time, a terrible idea appeared in Boss Ma's mind.
"Could it be that Ye Xuan staged all of this himself? He deliberately let the commercial spies leak the project to me? In order to distract me?"
Once this doubt arose, it continued to grow in his mind like a virus.
The more you think about it, the more likely it becomes!
"Humph, Ye Xuan, you really have a good way!"
"It seems that the so-called industrial spy must have let me know on purpose."
"I thought he was too young to notice corporate espionage!"
"I have been wise all my life, but I never expected to be pecked in the eye today!"
For the first time, Boss Ma took Ye Xuan's methods seriously.
But this also aroused his fighting spirit even more!
"We media, right?"
"Since you are so concerned about this project, what if I follow your lead?"
…
On Boss Sun's side.
At this moment, he was standing in front of the floor-to-ceiling window on the top floor of the Jinshan Capital Building, overlooking the Shenghai land, with its hustle and bustle of traffic and people as ants.
A sense of pride as if I were holding the sun, moon and stars in my hands rises from my chest.
He has become addicted to the popularity of shared bicycles during this period.
As for Toutiao app?
He is a foreign investor, so he is destined not to be able to intervene, so he simply ignored it.
It's enough for him to have a shared bicycle.
…
The boss of Goose City Ant was in a very excited mood at this time.
"Good job, Ye Xuan, you really dug a trap. Fortunately, my boss Ma was smart enough and didn't fall into it!"
"You are willing to spend money to lure the tiger away from the mountain, and you attach so much importance to YY Toutiao, which just shows that YY Toutiao has something to offer."
"Ye Xuan, Ye Xuan, in half a month, [Penguin Headlines] will definitely let you see what real strength is!"
Boss Ant is full of confidence.
Because Penguin News, owned by Penguin Group, is one of the largest online news platforms in the country, ranking at least in the top three!
Relying on Penguin News, Boss Ant believes that [Penguin Headlines] will definitely surpass YY Headlines!
…
…
At the same time, large and small media outlets across the country, as well as some wealthy companies, also had the same idea.
"Isn't it just a software? Isn't it just a recommendation algorithm? This is too easy!"
"It's not difficult. I can do it too."
"I can also have a bite of the cake in this self-media era!"
…
Unfortunately, they were too naive. Since Ye Xuan dared to launch this product, how could he not set up a product moat?
In the past, only Toutiao was successful, while other similar products were not successful?
That's because its moat is strong enough!